3rd Year Work - Brand Challenge

Brand Challenge

Brief

The well-known Brand Challenge at Vega Brand Communication School is an industry renown project where real-world brands present their real-world issues and/or branding needs to the second and third year teams at Vega creating a challenge where teams; comprising of visual artists, copywriters and strategists are put together and challenged to best meet the needs of the clients, often producing industry standard work giving students a chance to gain real-world client exeprience aswell as exposure.

The Brief my team were given was by the Henley Business School South Africa, whereby we were briefed by the head of the school on a locally relevant and globally resonant repositioning of the otherwise very colonial brand and were requested to reposition the brand both above the line and below the line with their branding and communication.

CREATIVE CONCEPT: THE CATALYST

Communication objective: Showing that success is always out there and Henley has always
been providing the path to sustainable success. All you need is Henley to catalyze a reaction.

Concept Rationale

You are the catalyst, Henley provides you with the right environment to set off a chain
reaction of sustainable success.

Success, just like Henley Business School, is ever-present. When the right environment
and the correct circumstances come together, all success is waiting for is a catalyst, and
that catalyst is the Henley student with their drive and ambition for success. With the
print executions we have shown how the right circumstances coupled with the right
environment and values in the catalyst, success is achieved. The difference with Henley
is that the success they unlock is sustainable and has far greater reaching effects then
merely bettering the student’s personal life.

Website Rationale

The website is the central focus of not only Henley’s message but the campaign itself. The elements designed in the website are in place to connect the current elements associated with the brand to new website as well as the global brand and website. Additionally we aim to have the website designed aesthetically different to the normative style of business school website design as we found them all to have the same look and feel. Bearing that in mind we still have included all the necessary elements that dictate Henley South Africa’s offering. There are elements that are concerned with engaging existing alumni and students with the Henley brand as well as to maintain involvement with Henley’s sustainable business efforts. Additionally a ‘South Africa’ button has been included for access to the Henley’s online publication and forums for debate. This is inline with the mobi media as well which is directed as smart phone apps that provide easy access to the online publication with current RSS feeds and forums for debate.

Contributing Members to Branc Challenge Team

Adrian Texiera   Visual Design
Ryno Viljoen     Web Design
Marcus Sapire   Strategy

Executions

Henley South Africa Website

Henley South Africa Print Campaign (Industry Magazines and Billboard)

Henley Executions

Please refer to Blog Disc (available on request) for external audio/visual executions