3rd Year Work - Branded Content / RIZLA

Rizla

Brief

For our Branded content brief we were asked to use our conceptual and creative writing skills to feature a brand - such as BMW films. We had either the choice of creating a coffee table book or doing a short film, I chose the coffee table book option. For the book we were asked to create the softest sell ever free to use any South African language in a dynamic and interesting layout.

CREATIVE CONCEPT 

My concept for this book was mainly based around a student target market as I enjoy writing for a target market that I represent. I chose  to base my concept around student travel stories and experiences and after sifting through a couple of other student brands I finally decided on Rizla, the world’s most famous rolling paper - a necessity on any roadtrip, as the book illustrates. The coffee table book is actually more of a travel book as the book itself is functional and has perforations in the cover for smoking filters and perforate Rizla inside the book. I included both my personal stories as well as ones that I shared with others and even a friend’s story aswell as a section at the back for the reader to include their own stories

Rationale

The theme of the roadtrip is one that every student loves to talk about seeing as though it forms such an integral part of their student experience and is always the main topic of conversation when everyone gets back from holiday and is back at school reminiscing. I have chosen to do a booklet based on student roadtrip experiences as the brand I have chosen, being Rizla closely relates to the topic and plays a vital role in many good roadtrip stories we have from our student holidays.
The most integral part of the theme of the book is that all students have some story or other relating to their experiences when smoking it up or just general travel ‘rawcusness’, and more importantly often enough involving the endless missions in search of Rizla (roadtrip gold). The common thread in all the stories is that on these missions to find the Rizla we encounter people and places that essentially form unforgettable memories – the funniest part being that as unforgettable as they are, we always seem to forget them as a result of our recreational activities. This book is a celebration of those times and the stories we have to share. The book is functional as well in the sense that it becomes useable for the stoner who reads it as he can tear out the perforated filters and Rizla making up the book as he stones away whilst reading the stories told in the book. Furthermore, students can take the book with them on roadtrip and fill in their own stories as missions present themselves forming their own unforgettable stories, they just will never remember

Executions

The coffee table book in-situ